Celebrities, by virtue of their popularity, play a major role in setting trends and new norms in almost every aspect of our lives. They are considered masters of their craft, whether in art, business, music, or sports, and to some, they are also considered heroes. As celebrities become more popular and richer, there is a higher tendency to give back and to use their public image to promote social causes. In some cases, celebrities have gained more popularity because of their giving, however, some are also heavily criticized when mistakes are made. Looking at this growing landscape of giving here in Africa, we share four key steps to becoming a more strategic celebrity donor and philanthropist.
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