In today’s fast and highly competitive digital world, online tools are essential if you want to stay ahead of the game. As shared by Nonprofit Tech for Good, 54% of all nonprofits use an all-in-one online tool for their CRM and online fundraising needs.
However, you need other tools either to integrate with your existing system or to use separately for increased productivity, better communication, and a massive impact. Strategies for organizing, planning, proper administration, and marketing are necessary to run a nonprofit efficiently.
Here are a few tools that you can leverage to maximize your digital potential.
Google Analytics is a free web analytics tool that can help you analyze your website traffic and measure the effectiveness of your marketing efforts. It can help nonprofits optimize their website to turn their traffic into donations, event registrations, or volunteer applications. You can analyze what content your audience is drawn to and how effective your call to action is.
HubSpot is a marketing, sales, and service platform that helps companies to attract visitors, convert leads and close & retain customers. It does this through a single source of truth, intuitive UX, and a unified codebase. HubSpot equips companies to better manage marketing, sales, service, and operations efforts.
Organizations can use HubSpot to gain insights and convert supporters, reach potential donors, connect with constituents, build and manage websites and manage operations.
With HubSpot, you can increase your organization’s awareness and attract new audiences by using SEO, social media monitoring, and blogging tools Hubspot offers.
Canva is a free graphic design platform that’s great for making event posters, business cards, social media posters, letter-headed documents, reports, and more. With a simple drag and drop interface and awesome templates, Canva makes design simple and easy.
Canva’s wide array of features allows you to edit photos without extensive photo editing knowledge or experience. Canva has an extensive user library including simple instructional videos such as aligning text boxes to more advanced techniques like animating your designs. Nonprofits can use canva to brand events and create social media campaigns amongst other things. Canva-For-Nonprofit is an amazing feature that also allows registered nonprofits to use Canva paid tools completely free.
Eventbrite makes it easy to create, promote and host events. Whether you’re selling tickets, managing attendees and registration, or tracking your event progress, Eventbrite is your one-stop shop for planning awesome events. Eventbrite is free to use for free events and organizations only pay small amounts (following a pricing package) when ticket sales are madecompelling way, try the following:
Operating at a 50% discount to all registered nonprofit organizations, Buffer is a social media tool for social media marketing for nonprofits. Organizations can customize content for each social network on the platform while it suggests the best posting times to really maximize your content calendar. Anyone can schedule posts and analyze engagement and performance across channels.